We design ad-hoc, innovative approach to assess your new concepts, big ideas, communications… to get smart and relevant consumers insights

We confront the consumers' learnings with a solid analysis of the market to highlight the opportunities and the key factors of success of your projects

We are the specialist of International research which represents 80% of our business – Europe, US, China, Korea, Japan, HK, Middle East

• Brand new development
• Brand statement, SOP and manifestos
• 360° brand audits
• Positioning and repositioning

• Deep dives into a target, a demographic, a lifestyle
• Usages, attitudes and typologies
• Advocacy, portrait of personas / tribes
• Consumer insights highlight

• Communication & muses test
• Design test
• New products & concepts evaluation + improvement
• Creative workshops

Group dynamic, creative and psychological technic… In person or digital group discussions, with senior moderators.

Individual interviews at home or friendly shopping, illustrated with pictures, films…

Filled by consumers on specific topics (self portrait, great expectations, ideal of…, sources of inspiration, influencers, personal routines…), insertion of pics, posts, collages, videos…

Photo reportage via smartphone, with snapshots, trends, what's new and exciting… sent to a specific platform