Core Expertise
From market
From market
research to
market intelligence
INTENTIONAL approach, AGILE methods, PASSIONATE people, THOUGHTFUL analysis and STRATEGIC perspectives
Curated expertise
at the intersection
of insight
and strategy.
Core Expertise
From market
From market
research to
market intelligence
INTENTIONAL approach, AGILE methods, PASSIONATE people, THOUGHTFUL analysis and STRATEGIC perspectives
Curated expertise
at the intersection
of insight
and strategy.
01
Our Core
Expertise
Qualitative Studies
- Tailor-made methodology, innovative approach, creative techniques combined with solid methods of investigation
- With an edge “à la française*” (* French touch): an emphasis on psychology, in-depth analysis, curated reports
- Thoughtful and actionable output: key insights and takeaways, clear roadmaps
Strategic Planning
- We align consumer insights with the brand's competitive positioning and emerging market trends
- Based on voice of consumers, we like to think a step aside to explore new paths of innovation and differentiation
- We then recommend the right opportunities and key factors of success of your projects
Beauty Focused
- We have developed strong expertise in the beauty industry through years of observation, immersion and conversation with consumers
- We are passionate about all Beauty categories: Skincare, Makeup, Fragrances, Nail art, Hair care
- We cover all genders, all demographics, all markets from ultra luxury to mass, on a global scale
- With a special attention to new winners and to what's hot… viral… trending… in the beauty world
International Lens
- More than 80% of our projects are international and cross-market
- 100% attendance and supervision of the fieldwork across countries
- Loyal relationships with talented local partners - passionate, committed, aligned with our working methods
- Deep, ‘real life’ knowledge of the markets and cultures in which we operate
- China, U.S., West Europe, Korea, Japan as well as Brazil, Thailand, India, Indonesia, Middle East (Saudi Arabia, UAE)
02
Our
Missions
Brand Strategy
- 360° Brand audit, "fonds de marque"
- Brand positioning and repositioning
- Brand statement and SOP (sense of purpose)
- Brand extension and developments
- Brand advocacy (devotees, tribes)
Deep Dive…
- Into a specific target – ex: Gen Z & Pores, Female Boomers & Beauty, Western Men vs skincare…
- Into a specific product category – ex: Lip skinification, Serumfication, New cleansing,…
- Into a specific market – ex: Emergings, Western approach vs Eastern approach…
Qual Mix
- Communication test – from storyboard to post shoot
- Ambassadors/spokes assessment
- Design and packaging test
- Portfolio and geography evaluation
Innovation
- Prototypes evaluation and use test
- Co-creation and Design Thinking with consumers
- New concepts assessment & improvement
03
Our
Methods
Focus Groups
- Group dynamic twisted with individual focuses
- Creative x psychological techniques
- Good vibes inside, respondents feel good and speak true
Individual In-Depth Interviews
- In home, in store, in bars, in the car, on the go… Wherever it makes sense!
- Ethnographic approach of the consumers in their familiar environment
- Lively reportage – enhanced by photos & videos of their homes, their products, their usages…
Pre Task / Post Task
- Extra work provided by consumers before or after fieldwork
- Focused on relevant topics connected to the study – ex: makeup routines, influences, trends,…
- Use test in real life
Social Media
- Evaluation of a brand digital communication (IG, TikTok, FB…) per se + versus competition
- Social listening
- WhatsApp communities
AI
- We use AI for better preparation and knowledge of a market, a category…
- But we keep human for analysis to get the low signals AI won't see
- We are also developing AI evaluation to improve non verbal consumers perceptions – ex: in fragrance tests, we have developed an experimental protocol analysing the sensorial expressions of respondents associated to each scent – beyond verbalisation
04
Our
Commitments
Taste for human
Perseverance
« Sur-Mesure »
Reactivity
Involvement from A to Z
Creativity
Tactic Recommendations
Prospective Vision
Key Headlines