A finding
Marketing teams want to get closer to the real user.

Goals
Reconnect Marketers with the user via direct contact, concrete and personalized.

Confront Marketers with behaviors, needs and expectations « of people ».

At home : practices and uses « in situ » / In their mobility : a typical day with the user.

And that in the final perspective
Provide in insight into consumers motivated and collected « live ».
Operate and convert this consumer immersion in new concepts.