The training on studies for marketing teams

connect consumer…

Cornelia Street agence Brand Marketing et stratégique quali

A Finding

Marketing teams want to get closer to the real user.

Goals

Reconnect Marketers with the user via direct contact, concrete and personalized.
Confront Marketers with behaviors, needs and expectations « of people ».
At home : practices and uses « in situ » / In their mobility : a typical day with the user.

And that in the final perspective

Provide in insight into consumers motivated and collected « live ».
Operate and convert this consumer immersion in new concepts.