The training on studies for marketing teams
Marketing teams want to get closer to the real user.
Reconnect Marketers with the user via direct contact, concrete and personalized.
Confront Marketers with behaviors, needs and expectations « of people ».
At home : practices and uses « in situ » / In their mobility : a typical day with the user.
And that in the final perspective
Provide in insight into consumers motivated and collected « live ».
Operate and convert this consumer immersion in new concepts.