Around a product category, a consumption theme, or a strategic target. Ex: Men and skincare; The Millennials Makeup; Ethnic women faced to Western cosmetics.
Branded Fund
A 360 vision of the brand. The vision of the targets Uts ‘The Guardians of the temple’ VS the gaze of Non Uts ‘The challengers’.
The detailed study of ‘devotees’
(a brand, a segment) Know thoroughly its devotees (mindset, lifestyle + psychological drivers to the brand, typologies) to better reach its prospects.
COM tests, CONCEPT, PACK and QUALI MIX
Follow the launch of a project from the upstream to the operational result
Innovative approaches
Around the deployment of a brand, on a societal theme, behavior or a topic of consumption.
Extensive research work
(Desk Research) Crossing with our culture accumulated over the course of studies, extension and amplification through expert interviews.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.