Ad-hoc methods adapted on measures to the study objective…

Diving depth in the real environment of the user, with marketing analysis and psy
• The ‘in-homes’ = home interviews with pictures taken, films…
• The ‘diaries’> = logbooks, life notebooks that users fill out upstream or downstream of the investigation – with inserting photos, collages, comments …
• The ‘mobiblogs’ = photo reports via smartphone shots taken on the fly and converging towards a dedicated blog…

Interactive and creative methods for groups
• Skits, improvisations.
• Creation of collages with semiotic/psy analysis.
• Debate LAWYERS vs CRITICS.
• Antagonistic approach based on triggering the ‘psychodrama’.

Digital methods
• Communities = Evaluation over time of a brand, a product, textures…
Technical implementation by a specialized partner.
Animation and quali analysis by the team Cornelia Street.
• Blogs = Implementation for digital animation projects of shorter duration.